Break the Chocolate Cravings, Stop the Late Night Eating, and Get Back to Feeling Like You Again
A 90 Day, private emotional eating coaching programme for women who want real weight loss support - without tracking, harsh rules, or Monday restarts.
If you’ve ever Googled “how to stop emotional eating”, “why do I binge at night?” or “why can’t I stick to healthy eating?” If you’ve tried the apps, the plans, the “be good” re starts, and nothing sticks, this is for you.
We don’t do food rules.
We don’t obsess over the scale.
We go underneath, into the habits, triggers, emotional patterns, and real-life stress that keep pulling you off track.
If you’re stuck in a cycle of:
✔️ Late-night eating
✔️ Guilt and shame
✔️ Secret snacking
✔️ Constant restarts…
You already know: this isn’t just about what you eat.
It’s about why – and what happens when no one’s watching.
If you’ve been searching for a high touch emotional eating coaching programme that not only gets to the root of your eating habits but also supports real, sustainable weight loss and physical change – this is it.
You’re Smart, Successful, and Still Stuffing Chocolate Wrappers in the Bin.
You run meetings. You raise the kids. You hold it all together.
But food? Your body? Your habits?
It’s the one thing you haven’t figured out.
And honestly?
You’re sick of feeling like a failure around it.
Let’s Be Honest You’ve Been Here Before
- Grabbing chocolate or crisps in the car on the way home.
- Saying “I’ll be good tomorrow” on repeat, even when you know it won’t stick.
- Eating “perfectly” all day… then overeating chocolate and sugar at night.
- Waking up bloated, ashamed, and already planning your next reset.
- Starting every Monday full of hope - and giving up by Thursday because life got in the way (again)
You’re not lazy. You’re not broken.
You’re just trying to use surface-level tools on a deeper-rooted problem.
And the impact isn't just emotional
The constant snacking, sugar crashes, and skipped meals?
They’re messing with your energy, digestion, hormones – and you know it.
You’re gaining weight despite your best intentions. You feel bloated more days than not.
You’re googling things like “How to stop emotional eating” or “Signs of pre-diabetes.”
And you’re quietly wondering, “Is this just how life is now?”
You’re tired of feeling frustrated with yourself and you’re ready for change.
This isn’t just about food anymore.
It’s about your health, your confidence, and your quality of life.
Why Nothing Has Worked (Yet)
You’ve tried:
Slimming World
Calorie counting
Fitness apps
“Eating clean”
Fasting
And everything else out there..
But no one helped you look at:
Why you eat when you’re not hungry.
Why evenings always spiral.
Why you keep quitting even when you’re motivated.
That’s what we do inside this coaching programme.
Why I Created This Programme
I’m Sarah, a certified health and life coach, but for a long time, I was stuck in the same food and guilt cycle as the women I now help.
I used to start the day with good intentions, but by the afternoon, the cravings would hit, and I’d give in. Not because I was hungry, but because something in me said, “Sod it!”
Meal plans? I couldn’t stick to them for more than a day.
From the outside, it probably looked like I had it together. But I didn’t. I was struggling silently, using chocolate and sugar to cope with stress, pressure, and the feeling of never being enough.
I didn’t realise I was emotionally eating. I just thought I had no discipline or was addicted to sugar.
It wasn’t until I trained as a coach (and was diagnosed with ADHD just before turning 30) that it all made sense. The all or nothing approach. The impulsive eating. The shame.
Once I stopped fighting myself and started working with my brain, everything shifted.
That’s what I help other women do now. Not with another diet. But with real support that helps you finally stop emotional eating for good.
Inside the 90-Day Programme, You’ll Learn How To:
- Stop the binge-restrict–guilt loop that keeps restarting every week.
- Eat in a way that feels calm and consistent, even on busy, messy days.
- Handle sugar cravings and night time spirals with tools that actually work.
- Rebuild trust with your body without food tracking or obsessing.
- Put on clothes you’ve been avoiding - and feel good in them.
- Navigate social events, holidays, and stress without losing control.
- Finally get through a full week and say, “I feel good. This is working.”
No meal plans. No weigh-ins. No shame
This isn’t a diet.
It’s not another “get back on track” plan.
It’s coaching for women who want freedom – not food rules.
What's Included:
This isn’t another plan you’ll abandon in three weeks.
It’s a personalised, emotional eating coaching programme for smart, capable women who are tired of starting over.
Here’s exactly what’s included and how it helps you finally follow through:
12 weekly private coaching sessions (50 minutes on Zoom)
Each week, we’ll dig into exactly where things go off track - whether it’s the nighttime binge, the skipped meals, or the constant “I’ll be good tomorrow” cycle. You’ll finally understand what’s triggering the spiral, and build the tools to stop it in real time.
A personal client portal (with easy app access)
All your resources, session notes, and progress tracking in one place - no lost emails, no scattered to-do lists. It’s your private space to stay grounded, reflect, and access everything you need between sessions.
Optional food & mood journals (only if helpful for you)
Track how you're eating and feeling - not for perfection, but for insight. We’ll use it to notice patterns like why you always reach for snacks at 4pm, or why you lose all control after a “perfect” day.
Ongoing support between sessions (via app or email)
You won’t be alone between calls. Struggling on a Sunday? Want to quit midweek? You can message me for a reset - before things spiral. No waiting seven days to feel supported.
Tools tailored to your real-life moments
This isn’t about rules. It’s about what actually happens. Eating cereal over the sink while telling yourself it’s the last time , Hiding chocolate wrappers in the bin so no one sees or coming home from a stressful day and heading straight for the biscuits. We’ll create tools that help you pause, pivot, and feel proud of how you handled it.
Support that goes beyond food
We’ll work on what’s really fuelling the cycle: Stress, time pressure, emotional overload, lack of boundaries, and the way you speak to yourself when you think you’ve failed. Because that’s where lasting change starts.
The Results You Can Expect
- Stop night time snacking and wake up without food guilt.
- Meal prep once a week without overwhelm - and actually eat what you planned.
- Start seeing your body change - without obsessing, weighing everything, or feeling like you’re “on” something.
- Handle chocolate cravings without spiralling.
- Stop bingeing on sugar or carbs at night and wake up feeling proud, not panicked.
- Walk into social events and weekends without fear of what food will do to your progress.
- Put on clothes you used to avoid - and feel like yourself again.
- Stop putting pressure on your blood sugar and hormones - and avoid the spiral toward burnout or pre-diabetes.
- Stop sitting on the sidelines of your own life because you’re no longer too tired, too stuck, or too ashamed to show up fully.
REAL WOMEN. REAL RESULTS.
Here's what my clients have to say...
"I've lost over a stone"
“I didn’t realise how much shame I was carrying until it started to lift. I used to think about food constantly, what I should eat, what I’d already eaten, what I needed to eat tomorrow.
I’d be ‘good’ all day, then end up overeating at night and beating myself up. Working with Sarah helped me break that cycle. I’m now eating in a way that actually feels natural, no more tracking, no more guilt, and I’m not spending all day negotiating with myself about food.
I’ve lost over a stone, I’m more consistent than I’ve ever been, and for once I feel in control.”
"Six months later, I hiked 186 miles"
"I was in a rut before coaching. Sarah didn’t just give me advice - she helped me figure out what actually worked for me. The weekly sessions helped me stay accountable, and I noticed a huge mental shift. I felt more confident, more capable, and like I was finally making progress in a way that lasted.
Six months later, I hiked the entire Pembrokeshire coastal path - 186 miles in two weeks. That never would’ve happened without this coaching"
"I’m only 3 weeks in and already feel like a different person"
“I thought I had to make big changes to see results. I was worried I wasn’t doing enough. But in the first 3 weeks, I lost 13.5lbs and for the first time, it doesn’t feel like a diet. I’m enjoying food again.
I’ve started swimming, prepping meals, and I actually feel confident I can keep this up. That’s never happened before.”
"I’ve lost weight without obsessing"
“Before working with Sarah, I’d come home from work, and eat whatever I could find after a long day, promising I’d start again tomorrow. I felt out of control around food, even though I knew exactly what I should be doing I just couldn't do it.
The weekly sessions kept me accountable, but more than that, Sarah helped me understand why I was using food to cope. I started planning my meals in a way that actually worked for my routine, stopped skipping lunch, and no longer spiralled with food at night. I’ve lost weight without obsessing and for the first time, I trust myself to keep going.”
"I no longer feel stuck"
“I’ve done every diet. I’ve hired personal trainers. I’ve tracked every calorie, carb, and step. But this was the first time someone helped me understand why I was eating the way I was. Once I saw that, everything shifted. I stopped bingeing on chocolate at night to cope with stress. I stopped feeling like I had to ‘start again' I no longer feel stuck. Now, I eat normally, I enjoy food without guilt and I actually trust myself to stay consistent. That’s never happened before.”
Some images and names have been changed to protect privacy.
This Is For You If...
- You’ve done Slimming World, MyFitnessPal, Weight Watchers, keto, calorie counting, tracking steps, and still end up back at square one.
- You feel totally in control at work or with your family but unravel the second you're alone in the kitchen.
- You’re tired of eating one way in public and a completely different way in private.
- You’ve listened to all the podcasts, read the books, even know what to do - you just can’t seem to do it consistently.
- You don’t want another plan, you want real change that actually sticks.
This Is NOT For You If...
- You’re looking for a diet, food rules, or a strict plan to follow
- You’re hoping for a quick fix.
- You want fast results without looking at the real reasons behind your habits
- You’re not open to reflection, honesty, or being supported through the messy parts of the journey.
You’ve already spent so much time, energy and headspace trying to figure this out alone
You’ve done the meal plans.
The fitness apps.
You’ve started over more Mondays than you can count.
But nothing’s stuck – because none of it got to the root.
This programme is designed to be the last thing you need to try.
Because it’s personalised to you.
And it’s built to finally work in your real life
Here’s what you get:
✔️ 12 private coaching sessions via Zoom. Tailored to your life, rather than another template.
✔️ Real-time tools for the moments that usually unravel you (like the evening chocolate and sugar food spirals, or the guilt after a “bad” weekend)
✔️ Weekly structure so you don’t lose momentum or motivation.
✔️ Support between sessions for the days that feel too hard to do alone.
✔️ A coach who understands why smart women feel stuck, and how to help them break free.
The full 90 day programme is: £790/ $1,039 pay in full OR 3x monthly instalments of £276.50/ $363.65.
Because you’re not just investing in support.
You’re investing in:
✔️ Finally feeling good in your body and no longer sabotaging your progress.
✔️ Getting dressed in the morning without hating how you feel.
✔️ Going to a birthday, holiday, or date night without the fear of spiralling
✔️ Waking up on Monday without starting from zero again.
You’ve been on this loop for years.
And if nothing changes? The habits get more ingrained.
The weight creeps up.
The shame deepens.
And your health keeps paying the price.
This isn’t just about eating better.
It’s about protecting your future – and rebuilding your confidence now!
You’ve done this on your own long enough.
Let’s make this the last time you ever have to start over.
Let’s talk, no pressure, just clarity.
If you’ve read this far, something in you already knows:
You can’t keep starting over every Monday.
You’ve tried willpower. You’ve tried rules.
It’s time for a different kind of support.
This free 30-minute Clarity Call is a calm, no-pressure space to:
- Talk through what’s really going on
- Explore what you want instead
- See if this 1:1 coaching is the right fit to get you there
I only take on a small number of clients at a time,
so if this feels like your moment – trust that.
Click below to book your free Clarity Call. You’ve waited long enough to feel good in your body again.
Have a Question Before Joining?
This is a private emotional eating coaching programme designed to help you stop the cycles that are getting in the way of sustainable weight loss (like bingeing, sugar cravings, stress eating, and all-or-nothing habits)
While weight loss can absolutely be a result, we focus on changing the behaviours, mindset, and emotional triggers behind food, so the progress you make actually sticks and leads to lasting weight loss and a healthier body.
Most of my clients say that, right before they finally broke the cycle.
If you’ve done Slimming World, calorie counting, apps, fasting, “eating clean”… this programme was designed for you.
We go underneath the surface to change the patterns no diet ever addressed. This is like nothing else out there.
No. This isn’t about rules, it’s about real-life tools.
Inside this private emotional eating coaching programme, you’ll learn how to eat in a way that’s healthy, enjoyable, and fits into your real life – without having to track every bite or give up the foods you love.
Yes. Many of my clients come to me for help with weight loss support—but they’ve realised the issue isn’t knowing what to eat.
It’s the 9pm spirals. The sugar cravings. The weekend binges that undo all their effort.
We focus on changing the patterns that are keeping you stuck, so that any physical changes you make actually last.
It’s just a calm, private conversation. The call takes place on Zoom. You will receive a link via e mail once you book in. We’ll talk through what’s really going on with food, where you feel stuck, what you want to achieve and whether this emotional eating coaching programme is the right fit for your life and goals.
There’s zero pressure – just clarity, support, and your next step.